We tailor each strategy to the client’s needs, adjusting to their budgets and expectations while keeping them in line with the market reality.
It doesn’t matter if you are an artist, writer, producer, brand, label, publisher, established or independent company, whether you have an English-language project that you want to market in the Latin region, or a Spanish language project that you’d want to aim at both North America and other Latin regions, we can help.
We will complement your efforts in a broad array of areas and offer 25+ years of experience in the Latin market.
The team, a mix of industry veterans and young passionate music lovers, is committed to artist development and the success of our clients. Our approach combines years of branding and marketing experience, extensive contacts in the underground and mainstream cultures, as well as a comprehensive approach to multi-tiered marketing.
“Detrás de un gran hombre hay una gran mujer”, se dice. Pero el refrán está errado. Detrás de una gran mujer hay un centenar de éxitos
y un puñado de grandes artistas. Conozca a 13 de las mujeres al frente de esta industria…
Ex-Capitol Latin executive’s new service company cast a wide web. Diana Rodríguez has launched “Criteria Entertainment”, with former Capitol Latin promotions VP Jose Marquez…
At Billboard’s Woman of the Year Ceremony in New York on Friday, Taylor Swift was honored as Woman of the Year, Nicki Minaj as Rising Star, and the list of executives honored.
Billboard’s Women in Music feature in our Power Players series recognizes the female executives who drive our business forward with vision, dedication and hard work. Turning to the technology that has transformed our business, for the second year…
As the recently appointed senior VP of Capitol Latin, Diana Rodriguez is the first woman to head a U.S. Latin label, overseeing the path of artists such as Juan Luis Guerra, Ricardo Montaner, Belinda, Anahí and Vico C.