We tailor each strategy to the client’s needs, adjusting to their budgets and expectations while keeping them in line with the market reality.
It doesn’t matter if you are an artist, writer, producer, brand, label, publisher, established or independent company, whether you have an English-language project that you want to market in the Latin region, or a Spanish language project that you’d want to aim at both North America and other Latin regions, we can help.
We will complement your efforts in a broad array of areas and offer more than 30 years of experience in the Latin market.
The team, a mix of industry veterans and young passionate music lovers coming from Germany, Brazil, Colombia, and Mexico, is committed to artist development and the success of our clients. Our approach combines years of branding and marketing experience, extensive contacts in the underground and mainstream cultures, as well as a comprehensive approach to multi-tiered marketing.
Our Team
PRESS
Revealed: Billboard's 2021 Latin Power Players
Celebrating 30 years in the music industry and the 10th anniversary of Criteria Entertainment, Rodríguez has recently signed new management clients, including Mon Laferte while continuing to nurture the careers of Draco Rosa, Diamante Eléctrico, and Francisca Valenzuela.
Las Grandes Mujeres de la Industria Musical: Managers
Mucho hemos escuchado de grandes figuras del Management cómo Brian Epstein ó Tom Parker pero pocas veces nos detenemos a mirar el gran trabajo que las mujeres han hecho en la industria musical.
GRL POWER - Festival Marvin 9.5
Conferencia GRL PWR
Invitados: Diana Rodríguez, Alicia Zertuche, Itzel González, Noela Salas, Penélope Franconi.
Moderadora; Natalia Szendro.
Viernes 27 de Noviembre 2020 – @festivalmarvin
LAMC Announces the Wonder Women of Latin Music 2020
In honor of the women who have helped push Latin music and culture forward and take it to a global level, the LAMC will recognize a group of leading female executives in their inaugural Wonder Women of Latin Music during this year’s conference.
¿Qué pasa con Los Ángeles? - Revista Marvin - Mx
Hablar de Diana Rodríguez, de Criteria Entertainment, es mencionar a una de las representantes latinas más sobresalientes del sector musical de Los Ángeles y, quizás, de Estados Unidos.
From metalhead to Latin music mogul
As is the case in many other industries, women in leadership positions in the music business are rare. Women of color in those positions are even rarer. And as they work to move up the corporate ladder, some decide they can…
Billboard Unveils First Latin Committee for She Is the Music Inclusion Initiative
She Is The Music (SITM), the nonprofit working in partnership with Billboard to increase the number of women in the music industry, has unveiled its first-ever Latin Committee.
Bilingual Podcast - Diana Rodríguez
La belleza de Diana Rodríguez, una bogotana alta de ojos azules, fue en algún momento más un obstáculo que una ventaja en su camino en la industria de la música. La primera mujer CEO colombiana de una disquera en Estados Unidos es crucial en el desarrollo de carreras musicales…
PIA PODCAST - El Management con Diana Rodríguez
Escucha en este episodio del podcast en español “El Management con Jao Bonilla” la entrevista a Diana Rodríguez, quien tiene una carrera de casi 30 años en la industria musical y fue la encargada de mantener vivo el rock en Colombia.
Latin Women Take The Reins: Insights From the LAMC - Billboard
Executives and artists spoke about proactively creating change and opportunity. Expect a sea change in the Latin music business as women both on and offstage assume leadership roles and fight back against an industry that is legendary for sexism…
WO-MAN-A-GER: Mujeres Manager haciendo ruido
Queremos compartir el conocimiento y experiencia de profesionales en management, un rol muchas veces invisibilizado. Esta semana conversamos con la primera mujer en encabezar una compañía discográfica, Diana Rodríguez.
Las poderosas de la industria de la música - El Tiempo
“Detrás de un gran hombre hay una gran mujer”, se dice. Pero el refrán está errado. Detrás de una gran mujer hay un centenar de éxitos
y un puñado de grandes artistas. Conozca a 13 de las mujeres al frente de esta industria…
One Stop Startup - Billboard Magazine
Ex-Capitol Latin executive’s new service company cast a wide web. Diana Rodríguez has launched “Criteria Entertainment”, with former Capitol Latin promotions VP Jose Marquez…
Billboard Women In Music 2011: List of Nominees
At Billboard’s Woman of the Year Ceremony in New York on Friday, Taylor Swift was honored as Woman of the Year, Nicki Minaj as Rising Star, and the list of executives honored.
Billboard's Women in Music 2010
Billboard’s Women in Music feature in our Power Players series recognizes the female executives who drive our business forward with vision, dedication and hard work. Turning to the technology that has transformed our business, for the second year…
Billboard.biz Q&A: Diana Rodriguez, Senior VP of Capitol Latin
As the recently appointed senior VP of Capitol Latin, Diana Rodriguez is the first woman to head a U.S. Latin label, overseeing the path of artists such as Juan Luis Guerra, Ricardo Montaner, Belinda, Anahí and Vico C.
