Mercado Negro is an LA-based boutique label and live event entertainment company founded in 2015.


The company’s first two releases “B” and “La Gran Oscilación” by Colombian powerhouse Diamante Eléctrico, achieved three Latin Grammy wins in the Best Rock Album and Best Rock Song categories.


Live events span from curated shows to industry events in the USA, Mexico and Colombia.


With the support of Criteria Entertainment and spearheaded by CEO Diana Rodriguez, Mercado Negro’s vision is to become a talent incubator for Alternative, Rock, Urban, Fusion and World Music rhythms.

Mercado Negro


Guillermo Ignacio Morales Vitola

Regional Managing Director North America


Office: +1 (310) 984-5078